LE ALESSANDRA was established as a fashion brand in london in 2o19. the brand advocates simple,chic,elegant and interesting ways of dressing, and conveys the dressing attitude of pursuing self assertion through design, and creates garments combining simple aesthetics and pragmatism.integrating high-quality fabrics, unique details and exquisite technology into the brand image.
The brand is pursuing clean silhouettes and various color combinations in design.each product, including sportswear,knitting, fur and accessories,is very fine and diversified, providing many possibilities for mixing and styling to city girls who pursue unusual dressing style.
The brand is positioned in the high-end fashion market, adhering to the concision yet not simplicity concept.the target customers are modern women aged 25~4o years old who are independentand confident,and men aged 18~35 years old who love fashion and art.the price range is between 1000 and 7000 yuan.
The brand awareness is aboutto pay attention to find your own dressing code,not blindly worship the brand, and cares about the quality of fabric, the cutting and each detail. Brand aims to create a comfortable and self-expressive living space for the customers. With distinctive personality, fast pace of life, pursuing trends, and advocating free, fashionable and comfortable ways of dressing. LE ALESSANDRA hopes that everyone can show himself through garments.